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Dial And SoundHound Launch Mobile Marketing Radio

Wednesday, March 06, 2013 5:14:00 AM PDT | VentureDeal

New York, New York  --  Radio network Dial Global has partnered with SoundHound to launch a new engagement-driven mobile marketing platform for radio.

SoundHound for Radio will use SoundHound's audio recognition technology to connect Dial's 225 million weekly listeners with branded mobile content.

Radio advertisers will be able to receive higher engagement with radio listeners and more detailed analytics on which to base their advertising decisions.

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