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Acxiom And Weibo Launch Audience Platform

Wednesday, October 22, 2014 5:16:00 AM PDT | VentureDeal
   Shanghai, China  --  Acxiom (NASDAQ: ACXM) and Weibo Corporation have announced a strategic partnership.

Under the agreement, Weibo will utilize the Axciom Audience Operating System (AOS) to provide digital marketing services to its advertisers.

The system enables marketers to plan, buy and optimize audiences across a variety of channels, devices and applications.

Acxiom's Safe Haven technology also removes personally identifiable information (PII) and uses anonymized storage of contact history to support expanded analytics.

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