Boston, Massachusetts -- Marketing technology company Crowdly has received $377,000 in new equity venture capital financing, according to an SEC regulatory filing.
Crowdly has developed what it calls "advocate marketing" technologies to help companies build word-of-mouth business from their influential brand advocates.
The company has created an advocate management platform for the Facebook social network and cites numerous well-known consumer brands among its customers.
Investors in the financing were not disclosed, nor was how the company intends to use the funding proceeds.
A total of 45 investors participated in the offering as amended.
Crowdly is still seeking $630,000 in additional equity investment, according to the filing.
CEO Dan Sullivan founded the company in 2012.